Keynote talk at Utterly Content Conference 2020: Content Strategy is an Extension to the Brand Narrative
“When we design our content style guides, content systems, or design systems, these are not only for the internal Ops. Every word that we use in internal Ops is part of the brand narrative because the customers know a Toms Shoes or Airbnb or Soul Cycle by this brand narrative.”
The making (short video)
Related posts
Content strategy is an extension to the brand narrative (post at Vinish Garg’s website)
Content strategy is an extension of the brand narrative (post at the conference website)
First steps in the strategic brand narrative
2021. February 11-12, Outcome