I’m Dave Kellogg, consultant, independent director, and advisor, and I bring a unique perspective to startup challenges having 10 years’ experience at each of the CEO, CMO, and independent director levels.
From 2012 to 2018, I was CEO of Host Analytics. Previously, I was SVP/GM of Service Cloud at Salesforce and CEO at NoSQL database provider MarkLogic.
Presented at the SaaStr Annual 2020: Churn is Dead.
“I think the public company way of measuring churn/retention — i.e., net dollar retention (NDR) rate — is superior to LTV/CAC and similar metrics, and thus that private companies should start tracking NDR, too.”